Title and Security Essay Example | Topics and Well Written Essays - 1000 words

Title and Security - Essay Example However, the Courts’ decisions need not be influenced by legal precedents, and it is also at will to break new legal grounds and establish legal precedents and draw inferences and verdicts, based upon their own assessment of the facts surrounding the cases and may not need to pay deference to any earlier decisions, if they feel it necessary to act so, in the greater interests of imparting of correct legal justice and protection of interests of the concerned parties. â€Å"undue influence and misrepresentation†by their son, Simon. This plea was used by the defence in order to escape liability by the wife, in the leading case, Barclays Bank Plc. v. Boulter and Boulter (1999), where she appealed that her consent for entering commercial transactions was through the use of undue influence by her husband, and she would not have entered contractual obligations, on her own will and volition. In this case study, it is seen that, since Simon and his parents are cohabitants, the possibility of undue influence exercised by Simon, over his parents, for pecuniary advantages could be existent. There is also an element of fraud on the part of Simon, for not having disclosed the withdrawal of  £20,000 from the Bank, to the other trustees. Considering these aspects, it is possible for Joan and Tony to set aside the deal. However, the more difficult aspect would be with regard to the mortgagee, Royal Algate Bank. In the decided case, Royal Bank of Scotla nd v. Etridge (AP) (2001), the wife sought to protect her interests by alleging that there was a case of signing under her husband’s undue influence. But â€Å"the judge found that, on the evidence, she had not been the victim of any actual undue influence. However he went on to deal with the case on the basis of presumed undue influence. On appeal, the Court of Appeal upheld the Judges finding of no actual undue influence; nor did she at either level obtain a

Strategic Position of McDonalds in the Fast Food Industry Essay

Strategic Position of McDonalds in the Fast Food Industry - Essay Example According to Derdak and Pederson, McDonald’s Corporation is the leading hamburger fast-food restaurant chain in the world. Maurice McDonald and Richard McDonald initially started the company in 1940 as a barbecue restaurant but Ray Kroc later brought it in 1995; Kroc was initially a franchise agent of the restaurant and he is the one who initiated the global expansion of the restaurant chain.According to Derdak and Pederson, McDonald’s Corporation is the leading hamburger fast food restaurant chain in the world. Maurice McDonald and Richard McDonald initially started the company in 1940 as a barbecue restaurant but Ray Kroc later brought it in 1995; Kroc was initially a franchise agent of the restaurant and he is the one who initiated the global expansion of the restaurant chain. Presently the McDonald’s Corporations has its own restaurants that it manages and there are licensed franchisees and affiliates that operate under the corporation’s portfolio. The refore, the net income of the company is attributed to sales from its own restaurants, licensing fees from franchisees, and royalties. The present headquarters of the corporation are in Oak Brook, Illinois in the United States, and it has presence in over thirty four thousand locations across the world. Among the popular dishes served at the McDonald’s restaurants include French fries, hamburger, Chicken, coffee, milk shakes, soft drinks, salads and desserts.

Dumb Ways to Die Essay Example for Free

Dumb Ways to Die Essay The social marketing ad campaign we chose to analyze is called, â€Å"Dumb Ways to Die,† created by the McCann Melbourne advertising agency for Metro Trains. The concept behind this ad was to raise awareness around train and railway safety. With the use of its clever and catchy theme song and animated characters demonstrating the numerous examples of, â€Å"Dumb Ways to Die,† the campaign has become a viral sensation. From its release date, of almost a year ago until now â€Å"DWTD† has had over 61+ million views on YouTube, has an interactive website dedicated solely to the campaign, an app available for Apple and Android devices as well as several parody versions of the video. When we first stumbled upon this ad it was confusing as to what the exact message was up until the very end. After conducting some light research we found that Metro Trains main concern when creating this ad was to target at-risk young people who used their trains and railways and McCann did just that. They created an ad that is fun, likeable and worth watching and showcased it in the heart of any young person’s life, the internet. McCann knew they had to get creative if they wanted to grasp the young people’s attention. However, we do not believe that this ad is effective in the way that McCann and Metro Trains had hoped it would be. Although the idea of the ad is catchy and memorable, train safety is not the first thing that comes to mind when we think of it. We believe McCann has a great idea and concept with â€Å"DWTD† but the execution is slightly flawed.

Vesico Vaginal Fistula In Birnin Health And Social Care Essay

Vesico Vaginal Fistula In Birnin Health And Social Care Essay Approximately, about 7 million women were affected from complication of pregnancy and child birth worldwide. Out of the estimates, 6.5million women are from the developing countries. (WHO Global burden of disease 1998). According to the data from West African Journal of Medicine (WAJM 2004; 23 1) the prevalence of obstetric fistula in West Africa is around 1-3 per 1000 deliveries while, in other African region is 5-10 per 1000 deliveries. Report shows that, maternal morbidity and mortality is among the major problem for women in Nigeria. Maternal mortality ratio of 800 deaths per 100,000 live births which is also rated among the highest in the world. The report further stated that for each death that occurred 20 or more women will be affected by childbirth injuries and most of this is obstetric fistula (UNFPA/Nigeria 2005). Obstetric fistula is one of the maternal morbidities and mortality problem in Nigeria which is an issue of concern to Public Health (WAJM 2010; 29 (5); 293-298. The situation is being more evidence in the Northern part of the country, prevalence estimation ranges from as low as 400,000 to as much as 800,000 cases, 5% of these cases are from the Northern region. There could probably be an incidence of 20,000 new cases a year, with approximately 2,000-4,000 fistula repair surgeries being carried out yearly. Also Nigeria count for 40% of the worldwide fistula prevalence (Country assessment UNFPA/Nigeria 2009). Life expectancy of female population at birth is 52 yrs, with a total of 5.5 fertility rate (Unicef 2010). 1 Statistic report from (UNFPA /Nigeria 2005) stated that, majority of fistula patient visited the Health centers are below 20 years. Nigeria is facing a great challenges of Health care providers, with an estimated of 58-39% trained skilled attendance for Ante-Natal and delivery (Midwives) attached to the Health facilities (NDHS 2008). Efforts by the Government to provide them remain unsuccessful. In Nigeria, early marriages contribute 23% of the maternal death that are cause by severe hemorrhage, obstructed and prolong labor which may result to obstetric fistula and often time still birth. 69% of women in the rural areas face difficulties in accessing medical care that made them to have home deliveries by unskilled birth attendant. (Lindros and Lowkkainen 2004). Kebbi State with an estimated population of 3.8million out of it 836,000 are women of child bearing age is located in the North West part of Nigeria. It has a particularly low socio -economic indicators. Maternal mortality rates for the region are estimated at 1,000/100,000 live births (NDHS 2008) Total fertility rate is 8 which are above the national average. According to Leadership News paper 19 April 2012, stated that, kebbi state rank among the highest rate of maternal death in the country. Most of the direct causes of maternal death are hemorrhage, sepsis, eclamsia and anemia. While long and obstructed labor has been responsible for both maternal morbidity and mortality such as vesico-vaginal fistula. According to a survey, the state faces serious maternal challenges. Age at marriage in the state is 12-13 years and most of them became pregnant by 13-14 years. VVF victims can be found in all part of the state with prevalence rate of 5,000-8,000, Birnin Kebbi Local Government has the highest rate of 2,500 cases. (Khalid Zango 1996). Factors accounts for high morbidity in women in the state include social, cultural, economic accessibility and health facility associated problems. 2 Obstetric fistula is can be treated but, poverty, ignorance and lack of information are the most contributing factor for women to seek for medical attention. These high prevalence shows negligence for the government to address the situation. This study actually is going to look in to the Knowledge about the vesico vaginal fistula and the attitude towards it. The study will also be conducted among women with and without vesico vaginal fistula. The result will provide information as to knowledge level regarding vesico vaginal fistula and as to how the women without fistula look at vesico vaginal fistula as a disease and their attitude towards fistula women. 1.2. Research questions study 1.2.1 What is the prevalence of self reported cases of Vesico Vaginal Fistula among married women? 1.2.2. What are the knowledge, attitude and knowledge of preventive measures of women towards vesico vaginal fistula in Birnin -Kebbi LGA of Kebbi- State, Nigeria? 1.3. Research Hypothesis Knowledge, attitude and preventive measures of women towards vesico vaginal fistula living in Birnin Kebbi Local Government of Kebbi State, Nigeria. 3 1.4. Objectives 1.4.1. General Objective To assess the knowledge and attitude towards vesico vaginal fistula in Birnin Kebbi LGA of Kebbi State, Nigeria. 1.4.2. Specific Objectives To study the prevalence of vesico vaginal fistula in Birnin Kebbi LGA. To assess the level of knowledge of married women on the contributing factors of vesico vaginal fistula. To find out if married women knows about preventive measures of vesico vaginal fistula. To determine the attitude towards women with vesico vaginal fistula. To determine the possible risks factors related to status of vesico vaginal fistula. To analyze the association of knowledge and attitude with the status of vesico vaginal fistula. 4 1.5. Conceptual Framework Socio -demographic Age Occupation Education Socio-cultural factors Age of Marriage Patriarchy Gender violence Workload Parity Status of Vesico vaginal fistula Access to health care: Antenatal visit Untrained birth Attendants Post natal Place of delivery Aaaaaa111111 Knowledge about the Risk factors, sign and symptoms and preventive measures of vesico vaginal fistula Attitude of women towards vesico vaginal fistula and women with recto vaginal fistula 1.6. Operational Definitions:- 5 1.6. Operational Definitions:- Age of Marriage: refers to getting marriage below 18 yrs. Poor birth practices: Home delivery by un- skill attendant. Parity: Multiple birth with low spacing. Patriarchy: Head of the house decision is final. Untrained birth attendants: Untrained or self practice in delivery. Knowledge: Knowledge in this study regarding to sign and symptom of VVF. Attitude: In this study refers to the availability of health services and the barriers to seeking. Preventive Measures: Knowledge about steps to tackle the VVF. Status of vesico vaginal fistula:- The status of vesico vaginal fistula in this study is women have obstetric fistula or vesico vaginal fistula 6 CHAPTER 11 LITERATURE REVIEW The chapter 11 deals with the: History Vesico Vaginal Fistula Global situation of vesico vaginal fistula Situation of Fistula in Nigeria Causes of vesico vaginal fistula Social Consequences of vesico vaginal fistula Treatment of vesico vaginal fistul 2.1. History of vesico vaginal fistula Vesico vagianal fistula or obstetric fistula has been identified to be a major issue or women of child bearing age since decades. In 1935 professor Derry from Cairo stated that, the remains of Queen Henhenit (2050 BC) were the oldest to discover fistula. Around 1845 james marion sims was the first surgeon to successfully repair VVF from a 3 female slaves in Montgonery Albana. Later, in 1852 he established a VVF repair centre where many patients from America and Europe came for surgery (Robert F. Zacharin 2008). A discovery during 1550 BC in the ancient Egypt, Aveicenna was a famous Arabian physician to differentiate VVF and obstetric (Derry DE 1935; 42:490). Another innovation came up in 1836 from Peter Mettnauer from Virginia who was identified to be the first surgeon to close fistula in United State (Aust N.Z.J. surg (2000) 70, 851-854.) Study indicates that, during the 19th Century, women with fistula in United State and Europe were caused by dystocia (Russell). In the early 20th century, more experiments and techniques came up to improve the quality of VVF repair. Again, in 1942 Latzko published a new procedure in repairing post -hysterctomy of VVF which recorded 95-100% success (VVF MedScape). Many historical innovations and advanced technique by surgeons has been recorded while, more researches and experiment are still ongoing for the improvement and better solution towards VVF. 7 2.2. Global Situation of Vesico Vaginal Fistula Vesico Vaginal fistula (VVF) which is also called obstetric fistula is an abnormal opening between the urinary bladder and the vagina or between the vagina and the rectum (RVF).This is caused as a result of prolong labor where the child presses against the normal way thereby developing the hole between the vagina and the urinary bladder (WHO def). Globally, 529,000 women were estimated to have died every year due to pregnancy and childbirth related complication. Almost 90 percent of this death is from Africa and Asia. Generally, 5 percent of this death is expected to have experience from obstructed labor (UNFPA/Nigeria 2005). According to M.J Metro report in 2006 indicated as VVF is not new disease it has been in existence for decades. He further highlighted that, in the third world countries mostly in the west 90% of VVF cases are caused by bladder trauma during hysterectomy surgery. Nowadays, advanced technologies from developed countries such as Europe and part of North America have eliminated the disease (VVF) in there region (M.J.Metro 2006). In the same report of metro 2006, he stated that, VVF is an uncomfortable disease the victims should be more serious towards their personal hygiene. In a WHO report of 2006 indicates that, about 2 million women living with untreated VVF, while 50,000 to 100,000 new cases are reported every year (WHO 2006).The increase on figures could be due to stigma that associated with the situation. Also in another report from WHO study on global burden of disease, stated that, if 2% of the obstructed labor are caused by VVF, then 130,000 women are going to be affected with the condition (WHO 1998 243-66). A study report published from UK indicated that, out of 166 cases treated within 18 year, only 21 cases are caused by obstetric complications. Another report from Nigeria stated that, out of 377 cases of VVF 369 cases are caused by childbirth (Lawson J. 1998, 83; 454-456). 8 2.3. Situation of vesico vaginal fistula in Nigeria The millennium Development Goals (MDGs) targeted at reducing the proportion of women dying in childbirth by three quarter by 2015 become unrealistic in Nigeria. (Adeyemi Ezekiel). The reason behind it is that, the country has made less progress in reducing maternal and mortality than any other sub-Saharan African countries. The maternal mortality rate in Nigeria estimated as 800nto 1,500 per 100,000 live birth (WHO 2006). The Northern part of the country has generally worse indicators with an estimated maternal mortality rate of 1,500/100,000 live birth. The high maternal mortality rate affects the basic health services in the country (NDHS 2003). According to UNFPA report, Nigeria approximately to have an estimate of 400,000 and 800,000 women affected with VVF condition while, 20,000 new cases are recorded every year. Most of these patients are from the northern part that lives in the rural areas where they find it difficulties in accessing proper medical care. (UNFPA/Fistula Nigeria 2005). Also statistics shows that, most of the VVF victims are below 20years. The underlying cause of VVF in Nigeria is due to prolong obstructed labor and mostly the young ages are at risk due to early marriage and early childbirth where there body is still in the stage of developing (WHO2006). In 2002, a multi-sectorial committee was setup by the Federal Ministry of Health to find the solution to the problem. At the same time the committee identifies Engender Health along with UNFPA/Nigeria to conduct a nationwide needs assessment in order to develop a framework and action plan for the elimination of fistula in Nigeria. Although Nigeria has been taking measure to address reproductive health and maternal health problems, the implemented interventions have not reach optimum coverage to obtain the desired impact. (NDHS 2008). 9 2.4 TYPES OF FISTULA Many surgeons have described fistula according to their experience during repair. In 1852 Sims also classified fistula by its location in the vagina. According to (Cater, Palumbo et al. 1952) stated that, it is difficult to describe the reported cases of fistula but, the standard method is to identify it during the actual operation and the result. Mayor clinic doctor has briefly classified six types of vaginal fistula Vesico vaginal fistula- is abnormal opening between the vagina and urinary bladder Ureterovaginal fistula- is abnormal opening that connect the vagina and the ducts which carry the urine from the kidney to the bladder. Urethrovaginal fistula- is an opening between the vagina and the tube that carries the urine out. Rectovaginal fistula- an opening between the vagin and the opening anus. Colovaginal fistula- the opening between the vagina and the large intestine. Enterovaginal fistula- an opening between the small intestine and the vagina. 10 2.5. CAUSES OF VVF Many publications and journals have their different versions on the causes of vesico vaginal fistula. According to medicine for African journal classified the factors that contributed to the cause of vesico vaginal fistula as: (MfA- VVF) Primary factor Childbirth: 8% of the VVF cases are prolong and obstructed labor where the deliveries are conducted by untrained skilled birth attendant or as a result of malpresentation of baby in the uterus which cause a lot of damage to the womans urinary tract. Hysterectomy or other gynecological problem:- This can be caused by accidental surgery that occur within the pelvic and may result to VVF. Gishiri cut or Salt cut:- It is a traditional way of treatment by a traditional healers mostly practice in Nigeria and some part of west Africa. When a woman present Gishiri disease symptoms such as vulva itching, absence of menstruation, infertility or obstructed labor. As a result of these symptoms a local surgical cut in the anterior vagina wall of a woman was done for total cure. During removal of clitoris in a process of female Genital mutilation or female circumcision the vaginal tissues and its surrounding will be scrapped thereby causes VVF. Secondary factor Sexual transmission disease or previous pelvic inflammatory disease. Bladder stone or retain foreign body within the vagina Diabetics 2.5.3. Socio-cultural causes The most underlying socio-cultural causes in Nigeria are: Early marriage; harmful traditional birth practices; poverty and illiteracy. 11 2.5.4. Early marriage Early marriage can be define as being marriage at the age of 15-24 years when the reproductive organs are not fully matured for taking responsibility as done by the adult. This will result t damage of the birth canal that will lead to vaginal fistula (John Zang). According to WHO/UNICEF, the recommended age of marriage is 25 to 26 years. In article 16, of the convention on the elimination of all forms of discrimination against women, specified the right to protect child marriage. I n a publication from unicef research centre on early marriage 2001 stated the guidelines on changing attitudes of families and societies towards child marriage. According to global assessment of child marriage it is estimated that, South Asia and Africa has the highest number of young women/young girls who are given out into marriage at the age of 15-24years. These will affect their nutritional status which will lead to so many pregnancy- related complications and most of the time she has no say in making decision for herself. Also in another report from WHO 2006 indicate that: more than 25% of women with fistula from Ethiopia and Nigeria are pregnant before the age of 15years while over 80% of them also become pregnant at 18years of age. 2.6. SOCIAL CONSEQUENCES OF VVF Almost all the report from the medical professional indicates the psychological consequences of women with VVF that bears. This is attributed due to lacj of support from the families and societies as a whole. Majority of these women faces great challenges in the society because of the odour from the incontinence of urine. 12 According to WHO report indicate that, women with VVF are facing difficulties to manage the urinary incontinence that causes odour from urine. The report also highlighted that, due to injury to the vaginal wall many complications may arise even after obstetric repair of the VVF. These complications are narrowing of the vagina, secondary amenorrhea inability to carry the child. However, (Murphy 1981 and Harrison 1983) stated that, the most traumatic aspect of VVF resulting to urinary incontinence and lost of child who sometime may lead to marital separation/divorce and also social excommunication. In another report from (WHO 2006), VVF patients are to be sympathized due to the lower social status of women in Nigeria. The most disheartening is that, they are abandoning by their husband and they have limited role within the family. 2.7. Treatment Women with fistula face a lot of challenges which most of the time find difficult to disclose their situation. The only solution for their survivor is surgery and personal hygiene. A statement from WHO Maternal Health and Safe Motherhood program indicate that, the endemic VVF area should focus prevention aspect through effective social changes that will improve the status of women. 13 CHAPTER 111 RESEARCH METHODOLOGY 3.1. Research Design Cross- sectional survey study among the married women of reproductive age in Birnin Kebbi LGA in Kebbi State, Nigeria. Focus group approach to assess the knowledge and attitude towards vesico vaginal fistula among people who live in Birnin Kebbi LGA, in Kebbi State, Nigeria. 3.2 Study Area Birnin- Kebbi LGA which lies in the centre of Kebbi State of Nigeria. A total of 45 wards :- Nasarawa 1, Nasarawa 11, Dangaldima, Marafa, Gwadangwaji, Zauro, Ambursa, Gulumbe, Ujario, Kardi, Gawasu, ,Makera, Kola, Tarasa, Fadama, 3.3. Study Population The study will be among the married women of reproductive age 15-49yrs of age. 3.4. Sample Technique Selection of Sample sites: Systematic Randomly sampling will be done for the collection of data in 45 settlements from 15 wards 3.4.1 Exclusion criteria are The sample who are not Birnin Kebbi cases The samples have never followed up doctor or refilled medical attention during 3 months prior to study The sample who are unable to communicate verbally and orally to interviewer appropriately 14 3.5. Sample size Yamane sample size Formula n=z2p (1-p) (e) 2 n= (1.96)2 X 0.22 (1-0.22) = 264 (0.05)2 Where , n = sample size p = proportion of women of reproductive age in B/Kebbi LGA that are expected to have knowledge about vesico viginal fistula. e = Marginal error or accepted error z = Standard value of 95% confidence interval of 1.96 Sample size is 264 + 10% to add up in case of any missing value/data, the total sample size will be 264 + 26.4 (10%)= 290 3.6. Measuring Tools Survey questionnaires are to be admitted on knowledge and attitude of married women towards vesico vaginal fistula. Face to Face interview will be carried out during the focus group discussion 3.7. Validity and Reliability test Validity test 3 Expert validity are to be selected from B/K LGA. Questionnaire will be checked and reviewed by these 3 experts. 15 Reliability test Questionnaire will be pr-tested by the respondents who are comparable to the targeted respondents. The reliability of questionnaire will be statistically tested with the Crobachs Alpha, which its acceptable coefficient is more than 0.74 3.8. Data Collection Constructed questionnaires to be used on the followings: Questionnaires General and household information, Knowledge towards the sign and symptom of Vesico Vaginal Fistula. Attitude towards the Preventive Measures on the vesico vaginal fistula Access to the health facility- information and service. Focus group discussion women with and without VVF 3.9. Data Analysis (Statistics) Questionnaire will be coded before entering into the computer. SPSS version 17 will be used Descriptive statistic is to be used to analyze data which will describe the frequency, percentage, mean and standard deviation 3.10. Ethical Consideration Under the guidance of College of Public Health Sciences, and local authorities Interviewees will be informed and explained Informed signed consent 16 Have freedom to withdrawal Confidentiality Convenience Can access to final report or results Not use for other purpose 3.11. Limitation The study will not represent the general population of Birnin Kebbi LGA. Different socio-demographic group may have different practice The study will not represent for other types. 17 REFERENCES LIST Margaret Murphy (1981). Social Consequences of Vesico-Vaginal Fistula in Northern Nigeria. Journal of Biosocial Science, 13 , pp 139-150 doi:10.1017/S0021932000013304 Vesicovaginal fistula. Retrieved from the web 15/08/2006. http://www.emedicine.com/med/topic3321.htm Wall, L. L (1988) Dead Mothers and injured wives: The Social Context of maternal morbidity and mortality among the Hausa of Northern Nigeria. Studies in family planning 29: 341-359 WHO (2006) Obstetric Fistula: Guiding principles for clinical management and programme development. WHP Press: Geneva Zacharin, R F. 1998. Obstetric Fistula. New York: Springer-Verlag Wien. COMPASS 2006 FMOH partnership works to achieve Millennium Development Goal of improving maternal health care Abuja, Nigeria September http://www.compassnigeria.org/site/PageServer?pagename=News_200609_FMoH_Partnership Haddad S, Fourier P: Quality, Cost and Utilization of Health Services in Developing Countries: A Longitudinal Study in Zaire. Soc Science Medicine 1995, 40: 743-753. Metro (2006) Modification of OConnors technique for the treatment of VVF repair described. Abu- Zahr C. Prolonged and obstructed labour, In: Murray C. Lopez A. Ed Health dimensions of sex and reproduction: the global burden of sextually transmitted diseases, HIV, maternal conditions, perinatal disorders and congenital anomalities, Cambridge: Havard University Press for WHO. 1998; 243-66 Ijaiya MA, Aboyeji PA. Obstetric urogenital fistula: the Ilorin experience, Nigeria. West Afr J Med 2004; 23(1):7-9. http://EzineArticles.com/?expert=John_Zhang Article Source: http://EzineArticles.com/1016812 Lawson J. Vesico -Vaginal fistula y a tropical disease. Trans R Soc. Trop. Med Hyg 1998; 83: 454-456 18 11. MfA VVF   Vesicovaginal Fistula www.medicinemd.com/Med/VesicoVaginal_Fistula_en.html 12. About  Vaginal Fistulas   Mayo Clinic www.mayoclinic.org/vaginal-fistulas/about.htm 19 Time Schedule S/N Activities 2012 2013 Jun- Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun July 1 Preparation and paper review x x 2 Detail and tool development x x 3 Ethical consideration x x 4 Research tool try out test validity and reliability x 5 Revise the tool x 6 Recruitment of interviewer team x Field work and data collection x X Data analysis x X Report writing and Presentation x x Budget S/N ITEMS BUDGET Baht 1 Printing questionnaire -Photocopies -Stationery 8,000 Data collection -Photocopies Quest -Souvenir for respondent -Accommodation -Transportation cost -Data processing 21,000 Air fare Miscellaneous 50,000 20,000 Total Thesis document process 99,00

Careful Media Selection Contributes to a Successful Campaign for British Airways :: Business Management Studies

Careful Selection of Media Contributes to a Successful Campaign for British Airways Within BA they understand that the most powerful tool to getting a persuasive message across is through media advertisement, media advertisement allows BA’s message to capture wide audiences depending which type of media it is. The media can contribute mass target audiences which is very useful for objectives like increasing customers and capturing wider target groups this means in other words getting BA’s message across to wide range of the population. Depending on the type of media advertisement enables BA to get recognized as well as lets the public know about their activities, but different media has different effects and can attract certain people this means in other words the contribution of the different media has certain results like for example when advertising in a sports magazine the message gets to that magazines audiences which might be 18 – 35 healthy living individuals. By using different and more than one advertising media helps the company to attract different and wider target groups, which will then help them to get a successful campaign through effectively communicating to their target groups. There are different types of advertisement media that companies use to communicate to their customers and potential customers, each of the different types of media has an advantage which can help promotional campaigns to be more accurate in getting messages across to target groups. The different advertisement medias are: Â · Newspaper advertisements – this type of advertisement contributes to a campaign a clear message whether it is through an image or simple text, it helps promotional campaigns to reach newsreaders depending on the type of newspaper (local, or national). A local newspaper enables the BA to communicate to local residents readers this means in other words through local newspapers this advertisement method helps BA’s promotional campaign to get publicity within the city or local residents. National newspaper like for example The Sun gets the message across to wider readers across UK to see BA’s advertisement. Newspaper media advertisement attracts readers such as older generation because they tend to read more than the younger generation. Â · TV advertisement – for BA this is the most effective way of advertisement and getting the message across to wider target groups, this methods contributes to the success of promotional campaign a visual expression of BA’s services by using color and live motion advertisement. This methods enables the individual person who is watching a description of the service that BA is advertising and visual features which might be appealing. The different audiences can be targeted through careful planning of what channel to advertise

Instilling A Childs Values :: essays research papers

Instilling a Child's Values   Ã‚  Ã‚  Ã‚  Ã‚  Some people think that a child learns only by what his or her parents teach them, while others believe that a child is born with a set of values. In actuality, a child's values are mostly determined by the things they are taught by their parents. As parents, couples have many responsibilities toward their child; the most important responsibility is teaching them good values and judgement. A parent should behave as though they would want their child to behave, give them justifiable discipline, and, at the same time, let the child be their own person.   Ã‚  Ã‚  Ã‚  Ã‚  As a child is growing up, he spends a very large part of his life with his parents. A child learns by seeing what his parents do and mimicking it, so a parent's job is very crucial to a child's acquisition of good morals. A parent must show the child the virtues of good judgement by using good judgement in their own life. If a child witnesses an unethical act performed by his parents, he will think that it is okay. The fact is that children who didn't have good parents, generally, don't grow up into very respectable adults. The old saying goes: â€Å"Monkey see, monkey do.† It may sound like a cheap cliche, but there is a lot of truth to it.   Ã‚  Ã‚  Ã‚  Ã‚  While raising a child, a parent might find that sometimes the child is not learning the morals that the parent is trying to instill in their child. In that case, a parent should discipline him. Discipline shows the importance of values in a whole different way. When a child is punished for something he or she did that was wrong, he or she learns not to do it in fear of being punished, but after a while the child accepts the given value for what it is. Punishment can be done several ways. Some deny their child of something such as: food, fun, attention, or television shows with gigantic, purple dinosaurs. Other parents discipline in a more physical way: spanking. Some believe spanking a child is wrong, but as long as it doesn't get out of hand, it is last resort to getting a point across. Good discipline can turn a animal-like child into a respectable, ethical person.   Ã‚  Ã‚  Ã‚  Ã‚  Kids always yearn for freedom, and that is why a parent must be careful with how he teaches values. If a child is pushed too far and too hard, he may rebel the values entirely or may lose his identity. Though the parents have the obligation of instilling their child's morals, they must trust their child at

American Immigration Essay

Immigration in the United States has been a major contribution to population growth and cultural change throughout much of the nation’s history. Throughout the years 1880 through 1925 the United States witnessed a rise in immigration. Many of these foreigners came to America in hopes of striking it rich, get away from monarchies, and just simply be free as America was known for (Doc A). In the early 1880’s, immigration was gladly welcomed, but as time progressed, government saw it as a growing problem. The many aspects of immigration caused controversy in economic benefits, jobs for the non-immigrants, settlement patterns, crime, and even voting behavior. Congress has passed laws that have to do with immigrants especially in the 19th century such as the Chinese Exclusion Act in 1882, and the Immigration Act of 1903 all to insure specific laws and boundaries to be set on immigrants. The life of immigrants has been drastically changed throughout the years of 1880-1925 through American suspicion of European communism, and the immigrant resistance to Americanization. Much of the controversy that was brought up during this time period was based on the fact that immigrants were coming over and taking over many jobs of the non-immigrants. Many Americans saw it unfair that the immigrants were gaining the wages that the Americans thought they deserved. They didn’t find it fair that the immigrants just marched into America and demanded job opportunities, but that was what America was known for. Many groups of people were against the job openings for immigrants especially the National People’s Party (Document C), who spoke out against the unfair laws, and demanded an end to any form of emigration. There were also many other groups of people that opposed the way the immigrants decided to live their lives, because most of the workers would just go over to the United States take jobs, earn money, and then return to their birth place (Doc. B). These people also feared they would lose their jobs to these new immigrants that business would hire for cheaper pay. As a way to place boundaries and limit the amount of immigrants pouring in, Congress passed laws to insure specific laws to be set on solely immigrants. Laws such as Exclusion Act in 1882, the Gentlemen’s Agreement, and the Immigration Act of 1924 were instituted in order to control the composition of the U. S. population and effectively control immigration from European and Asian decent.